Identify the problem problem statement III. It was a significantly innovative product both in terms of cost and quality. How does Aqualisa stack up versus its competition to be successful in this market.
Whether you place great value proposition to consider as you need in may What should Rawlinson do to generate sales momentum for the Quartz product. Can install 4x the amount of Quartz showers as the alternative, which means 4x the showers sold, which leads to more profit from shower sales c.
We overlay modern technology onto malfunctioning shower systems to deal with water pressure and temperature issues b. The premium standard and value customers. Fontaine, do it yourself what the shower system with our clients, mktg at u.
We take pride in measuring the voice of the customer through Net Promoter Score and Trust Pilot, and have the highest Trust Pilot score in our industry. What is the rationale behind this multiple brand strategy. Tell us more about your focus on customer service KPIs.
Aqualisa currently has three brands: They just had to drill a hole in the ceiling and put the shoe box sized bow in the hot and the cold pipes together.
Reluctance of plumbers to switch; mostly due to stigma of other innovative options that failed or required repairs, affecting consumers b. Overall it was a product with the elegance, the ease and no drama or servicing factors. Aqualisa Q edition Q: In view of this, it would be in the interests of the trade shops to adopt Quartz, forming a major selling point.
Plumbers are resilient — the market is. In order to promote the product in front of customers the following action plan must be incorporated: Very easy to install - 'push-fit-connect-you're done' b. Does it make sense. Break after a while 4. These products in the quartz study: This development happened after carefully studying the market and coming up with solutions to the challenges and features which gave a wow factor to the product.
Emphasize on the increase in earning they may get by saving time and better utilization of the apprentices Give promotional offers such as incremental discounts on buying a showers per quarter Reassure good service and quick replacements in case of any problems with the products Give 2 years warranty on complete cost reimbursements including service cost of plumbers for any break down Create special brochures describing the steps for installation of the shower etc.
The company had to do more to increase sales from 15 units a day to 50 or units a day across the country. Wendy Bennett, customer experience director at Aqualisa, responds Q: Aqualisa currently has three brands: How do consumers purchase and use a shower. Can online ever take on the premium end or will it always be the domain of the trade and those on a budget.
Tell us who they are and we will happily train them. Really only gaining traction in the showrooms, concern about cannibalism and bringing down value of other products 3. Aqualisa, Gainsborough and ShowerMax. Study aqualisa showers in the case studies; title: Physical space for small processor required Processor could be mounted horizontally, vertically or on the side Processor contains: Are all the showrooms you partner with up to date on product and installation knowledge.
Also, to market this product the company needed million euros and the total revenue of the company was 17 million euros so this ratio was hard to convince people with. Consumers are currently relatively uninformed and there was little understanding of product options b.
Is Quartz a niche product or a mainstream product. Market directly to consumers — prove out the potential revenue vs. When evaluating Rawlinson s options, be sure to evaluate the incremental cost of implementing each option and calculate how many units of the Quartz shower must be sold to recover these incremental costs.
Leverage the fact that the brand is known for quality, downplay the novelty of it 3. Aqualisa Quartz Assignment.
Read the case study from Harvard Business School on Aqualisa Quartz: Simply a Better Shower. • What is the value proposition to plumbers? To consumers? • Why is it not selling? • What should Rawlinson do to generate sales momentum for the Quartz shower product?
Change the strategy to target customers. 0 Down votes, mark as not useful. aqualisaquartzsssphpapp Uploaded by saumyagargi Jan 24, · Aqualisa Quartz – Simply a better shower. This is the tagline the UK based company was targeting and hoping to be successful with.
Though there was a compelling value proposition but the Quartz was still not selling. What Aqualisa and Rawlinson needed right now was a breakthrough sales and marketing campaign which could. Aqualisa Quartz: Simply a Better Shower: 1.
What is the value proposition of Quartz to the two groups: plumbers and consumers? 2. Why is the Quartz shower not selling? 3. Aqualisa has spent a lot of money developing this new product. Is this worth our investment? 4. Aqualisa currently has three brands: Aqualisa, Gainsborough, and ShowerMax.
What is the Quartz value proposition to plumbers? To customers? Why is the Quartz shower not selling? Aqualisa spent three years and € million developing the Quartz.
Was the product worth the investment? Is Quartz a niche product or a mainstream product? What is the Quartz value proposition to plumbers? To consumers? Answer: In my personal opion, it was worth for the Aqualisa to spend three years and € million developing the Quartz because of the tremendous potential market demands.Aqualisa quartz value proposition